Eato
Eat Optimal — for Health, Community, and the Environment.
Eato is the brand and standard that powers EatoSystem, connecting food, communities, and regeneration through one simple idea: Eat Optimal.
What Eato Means
Eato means to Eat Optimal in a way that benefits people and planet.
Eat Optimal is the everyday action that scales into global impact.
When individuals, communities, and nations embrace the principle of eating optimally, they create a cascade of positive effects: healthier bodies, stronger local economies, and regenerating ecosystems.
The Three Pillars
- •Food quality and integrity
- •Freshness and nutrient density
- •Nourishment over calories
- •Food as preventive medicine
- •Local jobs and fair wages
- •Accessible, affordable food
- •Education and food literacy
- •Shared ownership models
- •Local economic resilience
- •Soil regeneration and carbon sequestration
- •Biodiversity enhancement
- •Water protection and restoration
- •Circularity and waste elimination
- •Reduced harmful inputs
Eato as a Standard
Eato is not marketing. It is a standard anchored to the three pillars of Health, Community, and Environment. Every product, process, and partnership bearing the Eato name must meet measurable criteria across all three dimensions.
Eato is a standard, not a label.
The standard requires:
- •Traceability from source to consumption
- •Regenerative progress, not just sustainability
- •Transparency in methods and outcomes
- •Measurement aligned to Health, Community, and Environment
Eato Produce Naming Standard
All produce grown and raised within the EatoSystem carries the Eato prefix, signaling its adherence to the standard.
EatoTomato, EatoCarrot, EatoBeef, EatoMilk, EatoEggs, EatoHerbs, EatoGrains
The prefix signals the product meets the Eato standard.
EatoSystem
Eato is expressed through EatoSystem: 32 connected regenerative food production ecosystems across Ireland.
Each System addresses seven categories:
Each System develops Unique Sustainable Produce (USPs) tailored to regional conditions and connects through a national Produce Model.
Food Security
Food security is a built-in resilience layer that becomes stronger and smarter as the network scales.
Core modules:
- •Storage
- •Processing
- •Seed/Nursery
- •Water
- •Energy & Cold Chain
EatoFund
EatoFund finances, scales, and sustains the system by aligning four capital streams.
- •Philanthropy
- •Corporate Philanthropy
- •Impact Investment
- •Government Investment
Brand Architecture
One brand. One standard. Many systems. One connected outcome.